New York – August 9, 2012 – AMC and RockYou® today announced the launch of “The Walking Dead Social Game,” a story-based Facebook game based on AMC’s tv series. Fans are invited to step into the zombie-filled world, where they will fight for their lives, help friends survive, and embark on chilling adventures with characters and settings from the show. Play the game now at https://apps.facebook.com/amcwalkingdeadgame/?amc
“The Walking Dead Social Game” blends elements of strategy and survival-horror to create a unique, tensioned-filled social gaming experience. Faced with an ever-present threat from man-eating zombies (called “walkers”), players use combat, stealth and trickery to stay alive and complete missions in their quest to survive the apocalypse.
“The audience for AMC's 'The Walking Dead’ are passionate and deeply interested in the world of the show. Our social game allows them to explore and experience the zombie apocalypse for themselves, along with their friends,” said Mac McKean, AMC’s SVP of Digital Media.
The game offers a stat system based on the characters’ attributes such as stamina, shooting accuracy, range of movement and vision. As you progress you earn points, based on your skill, which enables you to improve on these stats. This all allows for players to customize the skill-set of the squad members. No one is safe as even the player’s own Facebook friends may turn and attack as blood-thirsty walkers. The game was developed by Eyes Wide Games of Atlanta, GA.
“Gamers are ready for a more robust gameplay experience on Facebook,” said Josh Grant, SVP and GM of Studio Partners at Rock You. “We’re bringing a thrilling survival-horror game experience to a more social platform that both long-time gamers and fans new to the gaming space can enjoy.”
AMC concluded the second season of “The Walking Dead” in March of 2012. The episode was viewed by a record-breaking 9 million viewers and the series reigns as the most watched drama series in basic cable for adults 18-34, adults 18-49 and adults 25-54. AMC’s “The Walking Dead” is based on the comic book series written by Robert Kirkman and published by Image Comics. It tells the story of the months and years that follow after a zombie apocalypse and follows a group of survivors, led by police officer Rick Grimes, who travel in search of a safe and secure home. “The Walking Dead” Season 3 premieres Sunday, October 14 at 9pm ET/PT on AMC.